COVID-19's impact on cloud strategy!

In this article I explore some some of the consequences of COVID-19. Especially the impact on cloud strategies of companies is quite interesting. Also the willingness of companies to move workloads to the cloud, in times of a recession, might be different than what you would expect.

linkThe plan before COVID-19

Back in beginning of the year I talked to multiple customers about their goals and motivations when it comes to their cloud strategy. Asking them why they were considering or already migrating into the cloud, they very often mentioned one or more of the following triggers:

A more detailed list of potential motivations for cloud can be found here:

Most of these companies I talked to, already prepared for the case that Germany is sliding into a recession. This was already starting to show. For example in August 2019 1 Deutsche Bank, said that it believes the economy is already in recession.

Since cutting costs and recessions go hand in hand, the motivations were well defined and the strategy was optimized towards cost saving. Some companies went even so far of announcing a Cost-First IT-strategy in contrast to the well-known Cloud-First IT-strategy.

Additionally several customers I spoke to haven't renewed in their datacenters infrastructure in a while, resulting in the need for potentially huge monetary investments. This opened up the possibility of exploring the option of a datacenter exist. Meaning migrating the whole datacenter instead of investing or upgrading it.

Last but not least, mergers and acquisitions were always happening. And is a quite usual suspect when talking about motivations of doing why companies leverage the cloud.

linkThe plan after COVID-19

The COVID-19 pandemic has had an impact on every person, company, and country worldwide. Plans and strategies have been thrown out of the window and companies had to adjust quickly. A new way of working was necessary and had to be established fast!

All of a sudden, motivations like the ones listed below became far more popular:

The need for companies to scale IT without the employees being onsite or in the office, grew massively! The business functions needed to continue as usual and became way more important. Meaning Business Continuity was and still is a top priority for CEO's and CIO's alike.

Applications and processes needed to work from the employees home, however German companies were not really prepared for this as a survey from Bitkom suggests. They found out that in 2018 only four in ten companies even offered the possibility of doing home office.

HomeOffice Title: Four out of ten companies rely on home office

All these new requirements forced the adoption and usage of cloud technologies throughout the bench! Let it be to allow collaboration within the company or by using cloud to transform applications to make them accessible from home.

linkTime to move to the cloud?

So is it still a wise decision to move application or even whole datacenters into the cloud?

The short answer: Absolutely!

For several customers the health crisis even increased their willingness to move workload into the cloud:

Adopting and scaling via cloud based services, confirmed their cloud strategy. The cloud allowed them to maintain Business Continuity whilst scaling massively in the backend. Something they couldn't have achieved On-Premise.

The "new normal" requires a mixture of both types of cloud computing motivations:

Innovation and cost savings!

There is an interesting article on that, with the headline With Innovation out of the Crisis 2. In this article the CIO of ZF (The world's fifth largest automotive supplier and leading manufacturer of drive, chassis and safety technology) explains among other things how:

"... the IT becomes the "Field Enabler" and provides for example the development platforms".

Microsoft also recognized the current challenges and just recently published two blog articles on those topics:

  1. Optimize your Azure costs to help meet your financial objectives

  2. Seven ways to achieve cost savings and deliver efficiencies with Azure infrastructure

If you want to know options on how to be become both: Innovative and cost efficient, whilst surviving the recession let's shave a chat and discuss.

Let me know what you think!



1 Fears of a German recession are rising (

2 Vier von zehn Unternehmen setzen auf Homeoffice (

2 Mit Innovation aus der Krise (,3600303)

The plan before COVID-19The plan after COVID-19Time to move to the cloud?Sources

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